The book launch of La Transformation du cidre au Québec – Perspective écosystémique took place on March 3, 2017, at the Tourism office of Montérégie.
The book is a collective work providing a multidisciplinary study of cider in Québec divided into sixteen chapters grouped into six thematic sections: (1) history, actors, and trends; (2) the quality of cider; (3) ice cider and its microbiological, sensorial, and distinguishing elements; (4) history and market positioning of ice cider; (5) the legislative framework, governance and protected geographical indication of “Québec ice cider”; (6) entrepreneurial, managerial, and strategic aspects of the cider industry.
The fifth section features a chapter co-authored by CIPP director Pierre-Emmanuel Moyse and former CIPP research assistant Claudette van Zyl, entitled “Le cadre juridique du cidre de glace au Québec”.
At the launch event, Professor Paul Beaulieu, Professor of the Department of Strategy and Social and Environmental Responsibility at UQAM, welcomed guests and invited Mrs. Josée Julien, general director of Montérégie Tourism, to speak about the impact the growing artisanal cider industry has had on the region.
Mr. Marc-Antoine Lasnier, President of the Association of Producers of Cider in Québec, then spoke to the importance of importance of initiatives that facilitate the coordination of the various efforts underway seeking to promote growth and the pursuit of ever-higher quality among producers of cider in Québec.
To conclude the evening, Mrs. Anaïs Détolle and Dr. Martin Cloutier, co-directors of the book, each thanked the contributors for their work and collaboration.
The CIPP is pleased to have been a part of an initiative that has brought together the work of twenty-eight collaborators with highly varied areas of expertise and involvement in the growing industry of cider in Québec. La Transformation du cidre au Québec – Perspective écosystémique will facilitate the ongoing development of local economies and serve as a reference book for producers and academics alike.