“A Time and a Place for Everything: Enhancing the Performance of Olympic Intellectual Property”


Teresa Scassa (University of Ottawa) holds undergraduate law degrees in civil and common law from McGill University, as well as an LL.M. and an S.J.D. from the University of Michigan. She taught at Dalhousie Law School for 15 years before joining the faculty of law at the University of Ottawa as a full professor in July 2007. She currently holds a Canada Research Chair in Information Law at the University of Ottawa. She is a former editor of the Canadian Journal of Law and Technology, and co-author of the book Electronic Commerce and Internet Law in Canada, (CCH Canadian Ltd.). She has written widely in the areas of intellectual property law, law and technology, and privacy.



For many years, Olympic organizers have been refining strategies for protecting Olympic-related trademarks and for augmenting the value of sponsorships through enhanced exclusivity for sponsor trademarks at Olympic events. The IOC has developed a menu of protections that are required as a condition of a successful bid. These include anti-ambush marketing legislation that effective creates a “right of association” that is akin to an intellectual property right in the event itself. In addition to the right of association, temporal and spatial controls are also required to create new zones of exclusivity for the trademarks of event organizers and Olympic sponsors. This presentation examines the practice and implications of using these temporal, spatial and associational limits to enhance the exclusivity of selected trade-marks.

This content has been updated on August 16, 2015 at 22:13.