The Terroir of Innovation

Canada is on a mission to increase the scope of protections for geographical indications (GIs). Once limited to wine and spirits, GIs now extend to a variety of agro-food products such as cider. As consumers are becoming increasingly sophisticated, crave more authentic products, and pay more attention to what they consume, stronger protections for added-value claims of food products are essential. Products must now speak to the socioeconomic context in which they were grown, marketed, and sold, and consumers demand better quality and hold producers and governments accountable to a greater extent than ever before.

Canadian provinces have been quick to recognize terroir-related food innovations and have introduced novel legislation to protect them. For example, Québec has designed an original law that supports and regulates the development of new local food products such as ice cider and ice wine. Efforts such as Québec’s are particularly timely, as no Canadian products were included in the list of protected products under the Comprehensive Economic and Trade Agreement with Europe—the agreement only benefits European producers.

 

Please join us for this half-day multidisciplinary conference, which will examine the regulation, economics, and culture surrounding GIs through the lenses of science, ethics, society, and law. Experts from a variety of disciplines will use cider as a case study, a bone of contention, or, in its French rendition, la pomme de discorde!

Registration is required and space is limited. Admission is free, or $50 for those seeking CLE accreditation. This seminar is accredited by a recognized provider for 3 hours of continuing legal education.

Please register here via Eventbrite.ca.

This content has been updated on June 29, 2018 at 7:32.

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